Ep. 31. Build Your Unique Thought Leadership on Social Media with Cheryl Lau
What do you want to be known for? How can you show up authentically on social media? On today’s podcast, I invited side hustle coach Cheryl Lau to share with us some practical tips on how everyone of us can develop our story and thought leadership and translate that to marketing content. Cheryl helped me at the beginning of my journey when I was building my coaching practice, and in this episode, we walked through how to deal with some real life hiccups that I’ve heard from clients and other creatives in the realm of developing online content. Listen as Cheryl shares her inspiring journey of shifting from law and academia to a committed coaching role, in which she now emboldens fellow side hustlers and entrepreneurs to develop their unique thought leadership.
Key highlights of this episode:
- [00:04:15] Quitting the traditional career path and building her own coaching business
- [00:08:57] How to develop thought leadership?
- [00:14:15] Self-validation in building your own thought leadership
- [00:19:46] Transforming your identity online
- [00:26:35] Vulnerability on social media
- [00:28:58] 4 Types of Content Framework
- [00:42:09] Cheryl’s journey to burnout recovery as business owner
This episode is also available on Youtube. Watch it here:
About the Guest:
Cheryl Lau is a Side Hustle Coach and hosts the Side Hustle Club Podcast. Cheryl believes that creating a successful side hustle is not only a lifelong skill that all of us should have, but it is also the first step to creating a career that you are proud of. Cheryl quit law school in 2018 because she knew that her life's work lies outside of the law AND she quit her PhD in 2022 to be with her loved ones and to pursue her business full-time. Today, Cheryl is highly committed to helping individuals do work that they're proud of and ultimately create more options for their career and life through their online business.
Find Cheryl at: Instagram | Website
Listen to The Side Hustle Podcast hosted by Cheryl Lau on Itunes, Spotify, and Youtube
Announcing my very first Conscious Creative Group Coaching Program! This program supports self-employed creatives to design flexible structures to intentionally grow their creative practice so that they can show up as their unique self, make their art, and make happier money. Full program details to come in July 2023. Join the waitlist today so that you will be the first to know about the full program details when it is launched:
www.xiebetty.com/groupcoaching/waitlist
About Betty
*FREE Resource* Discover your creative career archetype today: https://www.xiebetty.com/quiz
Follow me on Instagram @bettyxcoach for more resources and my behind-the-scenes story working as a creative and a coach for creatives.
The Everyday Talent Podcast is produced by Betty Xie and Benice Detoon.
